E160 is an orange to red colour extracted from the fruit pod and seeds of the red pepper, Capsicum annum.It has not undergone separate examination but it is derived from Paprika. Paprika is eaten throughout the world and in some places in great amounts with no harmful side effects. The conclusion is that the E160c is mostly harmless.
Normally obtained by solvent extraction from the Hungarian variety with Spain being a major producer.
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Used widely in poultry feed to deepen the colour of egg yolks (see also E161b) it can also be found in cheese slices and chicken pies.
Expect to see more use in meat products with the swing away from synthetic colours towards the natural ones.
Not permitted in Australia.